Helping individuals—kids to adults—build financial confidence through hands-on learning, practical tools, and real experience.
Coach Erica Odom, is a Milwaukee native, licensed advanced practice social worker, published author, real estate investor, entrepreneur, and radio personality. Her passion is empowering individuals—children and adults alike—to achieve financial freedom. She firmly believes that financial literacy is a fundamental life skill, yet too often it’s overlooked, leaving many struggling with debt and uncertainty.
That’s why she wrote *Journey to Success* (2022) and its companion volume, *Journey to Success: The “Unforgotten” Teen – All the Things You Don’t Get Taught* (2023). These books aren’t dry, academic texts; they’re practical guides designed to make personal finance accessible and engaging. They tackle common challenges and provide clear, actionable strategies for building a secure financial future. From budgeting and saving to investing and debt management, these books offer a comprehensive approach, tailored to meet the diverse needs of readers.
Coach Erica Odom’s Journey to Success books share real-life financial wisdom—no textbook fluff. Whether you’re an adult managing money or a teen learning the basics, these guides offer clear, step-by-step strategies for lasting financial success.
We are pleased to announce an internship opportunity for a Property Management Assistant. This 12-hour-per-week program offers invaluable experience in the dynamic world of real estate. Working closely with an experienced property manager, interns will gain practical skills in property and project management.
Looking to bring real-life financial wisdom to your school, organization, or event? Coach Erica Odom brings energy, expertise, and lived experience to every stage she steps on.
From youth boot camps to adult workshops, she delivers powerful sessions that demystify money, motivate change, and move people toward financial freedom.
This financial literacy boot camp for children and young adults, is designed to equip them with essential financial skills. Recognizing the inherent curiosity children possess regarding money management, this boot camp aims to address the common challenge of lacking foundational knowledge and guidance. The 90-minute boot camp sessions offer one of three distinct modules:
This module provides a clear understanding of the nature of money and how it is categorized and utilized effectively.
Utilizing the "piggy method," this module teaches practical budgeting and savings strategies. Book your session for your school or agency today.
This module introduces fundamental credit concepts and the crucial aspects of credit building.
Journey to Success began in 2020. It was inspired directly from Coach Erica’s published book, Journey to Success. The Journey to Success book is best referred to as our course guide that provides basic financial literacy concepts and the start to finish process for preparing for homeownership. Coach Erica’s belief is that the best lessons in life come from lived experiences. She uses this program to give a few of many concepts that everyone needs to know throughout their journey.
Erica, appreciate you joining us today. What’s the best or worst investment you’ve made?
My business, my books, my coaching program all relate to my personal journey. When I was 19, I bought my first investment property. At that time in my life I lacked a lot of knowledge when it came to finances and real estate…..
Many people know that finances are a necessary evil in making the world go round, but few understand how they truly work and, better yet, how to use them to their advantage. Author and successful real estate investor Erica Odom offers youth and adults alike a….
“A winner is a dreamer that never gives up” – Nelson Mandela
Author and successful real estate investor Erica Odom gives the youth of society a compelling practical guide, “Journey to Success The “Unforgotten” Teen: ….
Coach Erica is a Milwaukee-based financial educator, social worker, author, and entrepreneur dedicated to empowering both youth and adults to build financial freedom through hands-on guidance and practical tools.
The Journey to Success series offers real-life financial wisdom for teens and adults. These guides cover essentials like budgeting, saving, investing, and credit, making financial literacy simple and relatable.
You can invite Coach Erica to host a session at your school, organization, or event. She offers in-person and virtual workshops designed to meet the needs of diverse audiences.
It’s a 90-minute interactive session focused on money basics. Kids and young adults can choose from three modules: The Four Uses of Cash, Budgeting & Saving, and Credit Basics 101.
Yes! We offer a Property Management Assistant Internship—perfect for gaining hands-on experience in real estate. Applicants can upload a cover letter directly through the site.
The boot camp is ideal for school-aged children through young adults, typically ages 10–18.
The program explores personal finance fundamentals and the full journey to homeownership, based on lived experience rather than theory.
Visit our [Events Page] to view Coach Erica’s upcoming sessions and programs.
Let’s discuss your goals and how I can help you achieve them.
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